Ilex Paraguariensis: the plant behind yerba mate

What is Materos Unidos?

In short, a yerba mate brand startup aiming to make this drink more accessible outside of South America.

The word matero means someone who is passionate about yerba mate, and "unidos" means united.

So basically people who love mate that are united  🧉

What is yerba mate?

The Spanish pronounciation is yerba ("yer-ba", or in 🇦🇷&🇺🇾  "sher-ba") mate ("ma-te")

Ilex paraguariensis or yerba mate is a plant native to South America, particularly in regions encompassing Paraguay, Uruguay, Argentina, and Brazil. It boasts a rich history deeply intertwined with the cultures of these areas.

The journey of yerba mate begins with the careful collection and drying of its leaves, ultimately transforming them into the beloved drink.

Yerba mate has a fascinating ritual associated with its preparation and consumption. The traditional method involves using a bombilla, a unique metal straw with a built-in filter, allowing people to sip the mate infusion without ingesting the leaves. This artful process adds an element of craftsmanship to each mate experience, making it an intricate part of the culture it represents.

Indigenous tribes like the Guaraní and Tupi were among the first to appreciate its invigorating effects, incorporating it into their daily lives and ceremonies. With the arrival of Spanish and Portuguese colonizers, yerba mate's popularity soared as colonizers were captivated by its stimulating properties.

This adoption led to its integration into South American life, enjoyed by people from all walks of life. Additionally, yerba mate found its way to the Middle East, notably in Lebanon, Syria, and various other regions. Here, it is commonly consumed, particularly by Druze and Alawite communities, further highlighting its global appeal and cultural significance.